01
Start with your audience and their permission
We review where contacts come from, what they expect to receive and the information needed to make messages relevant. Campaigns use appropriately collected contact lists and clear unsubscribe options.
Email Marketing & Customer Follow-up
Keep the conversation going after the first visit.
Email campaigns and planned follow-up help customers understand your offer, return to your business and take the next step when they are ready.
What we do
A useful message at the right point.
We plan and create newsletters, launch emails and follow-up sequences around your customer journey. The work connects your website, campaigns and existing customer tools.
What your scope can include
- Email campaign and content planning
- Copy and responsive email design
- Welcome and follow-up sequences
- Audience segments and CRM mapping
- Form-to-list connection setup
- Sender setup and launch testing
- Consent and unsubscribe checks
- Campaign reporting
We agree the deliverables, responsibilities, review points and costs in a written proposal before work starts.
02
Connect the journey
A welcome email, a product introduction or a follow-up after an enquiry each has a different purpose. We map the sequence, write the messages and agree where your team takes over.
03
Test before sending
Your team approves the copy, audience and timing. We test links, forms, display and key triggers before launch. Platform subscriptions, CRM work and any custom integration are specified in the proposal.
Common questions
Before we start.
Can you work with our current email or CRM platform?
We review the platform and required connections during scoping. The proposal states which setup, migration or integration work is included.
Can this be a standalone project?
Yes. Commission a campaign or a sequence, or include email in an ongoing marketing partnership.
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