01
A clear starting point
We agree the business goal, the audience, your available resources and the action a customer should take. A plan for local appointments will differ from one for international product enquiries.
Marketing Strategy & Planning
A marketing plan built around your business.
Before choosing channels or creating content, we work out who you need to reach, what makes your offer useful and how a customer becomes an enquiry or sale.
What we do
Know what to do—and why.
Bring your existing website, campaigns, customer questions and sales process. We review what is already working, where people lose interest and what your team can deliver. A new business can start with its offer and target audience.
What your scope can include
- Business and marketing review
- Audience and competitor research
- Positioning and key messages
- Channel and content priorities
- Campaign calendar and responsibilities
- Measurement plan and review schedule
We agree the deliverables, responsibilities, review points and costs in a written proposal before work starts.
02
A practical channel plan
We set priorities across search, social, paid advertising, email and the website. The recommendation explains what to start, what to maintain and what can wait.
03
A shared way to measure progress
We choose useful measures such as qualified enquiries, bookings or repeat orders. Your proposal separates agency fees, media spend and production costs. Reviews use the evidence available; sales outcomes depend on the offer, market and follow-up as well as marketing.
Common questions
Before we start.
Can you work with our current marketing team?
Yes. We can provide the plan, support specific channels or manage the agreed work alongside your team. Responsibilities and review points are written into the scope.
Do we need to commit to ongoing marketing?
No. Strategy can be a standalone project. You can implement the plan internally or ask Dazz to handle the next stage.
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