The emblem and wordmark combine into the main identity signature.
PHENIX · Brand Identity / Fashion
Brand identity and logo design for PHENIX Clothing.
A compact identity system built around the PHENIX emblem, wordmark and monochrome variants.
Project overview
A logo system built around the PHENIX emblem.
What PHENIX needed
PHENIX Clothing needed a recognisable identity led by a distinctive emblem and supported by a clear fashion wordmark.
Design direction
The angular phoenix emblem leads the identity. A restrained black, white and gold-accent palette gives the primary lockup a bold fashion character, while monochrome versions keep it usable on light and dark backgrounds.
The emblem and wordmark can lead independently where the layout calls for it.
Black and white artwork keeps the identity clear across contrasting backgrounds.
Related capability
Logo design and brand identity ready for launch.
See how Dazz can create the identity, animate the logo and prepare campaign assets for launch.
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